About SalesLeader

The Road to the Sale and Intelatek's Sales Leader Software

Success isn't just about selling cars; it's about selling cars efficiently, profitably, and with the highest levels of customer satisfaction. Achieving these goals requires a well-structured approach and process, based on best-practices. The type of structured approach that a Fortune 500 company would demand of their sales staff. These best practices are enabled, encouraged, and enforced by SalesLeader, a dealership software productivity and accountability application that can transform your dealership's performance.

Your CRM likely does a great job of doing a lot of things, but let’s face it, there is no screen that you can look at and instantly know, not only how many deals are currently working in your store, but also at exactly what stage each and every one of those deals is at.

The Deal Dashboard provides Sales Floor Insight with an amazing real-time graphical representation of exactly what stage, each and every deal, currently working in your dealership, is up to, allowing sales managers and finance managers to get involved much earlier in the process, preventing slippage and increasing closing rates and gross.

With the exception of your rookie sales reps, we should all know the Road to the Sale; however, just because they know or have been taught the Road to the Sale, doesn’t mean that they are following it. And, keep in mind, for most dealers rookie sales reps often make up a large percentage of their sales staff.

SalesLeader expands on the traditional Road to the Sale, adding steps for the Floor Managers, Desk Managers, Used Car Managers, and Finance managers, and guides your entire sales staff through the Steps to the Sale. We ensure that sales reps can easily follow the road and while having the support that they need from their management, and at the time that they need it.

SalesLeader alerts managers on their cell phone when it’s time for a manager to go out and Meet & Greet a new customer. Managers receive another alert when an appraisal is needed, another when numbers are needed, and another when a Manager T.O. is needed and at other stages. Finance Managers are alerted on their cell phone when an early intervention is warranted, and as soon as a customer agrees to numbers. Then, Sales Reps are notified when their customer is done in finance.

SalesLeader isn’t just another CRM; it's a comprehensive process that guides sales reps, sales managers, and finance managers through each stage of customer interaction. Properly adhering to a roadmap that yields remarkable benefits:

• SalesLeader ensures that no steps are skipped in the sales process. From the initial greeting to the final paperwork, every aspect is meticulously planned and executed. This structured approach not only builds trust with customers but also increases the likelihood of closing the deal. Customers appreciate a seamless and professional buying experience, and this translates into higher closing rates
• The structured nature of SalesLeader’s sales process also has a direct impact on the dealership's profitability. By following best practices, we maximize the front-end profit on each sale. Additionally, a well-organized process ensures that back-end profit opportunities, such as financing and add-ons, are fully realized. More sales and more profit per sale.
• Consistently delivering exceptional customer experiences, making customers feel valued and well taken care of throughout the process, with faster transactions, results in improved customer satisfaction, loyalty, and improved CSI score.

Mission Statement

At SalesLeader, our mission is to revolutionize the auto dealership industry by providing cutting-edge software solutions and comprehensive sales training that drive accountability, enhance performance, and maximize profitability. We are committed to empowering sales teams and management with the tools and insights they need to achieve outstanding results, ensuring every customer interaction is a success. Our dedication to innovation, excellence, and customer satisfaction fuels our pursuit to transform sales processes and elevate industry standards. Together with our clients, we lead the way to a future where every dealership we work with achieves its highest potential through exceptional sales practices and unwavering commitment to excellence.

Chris Cunningham

CEO, Founder, Sales Leader, & Software Developer

As the CEO of IntelaTek, Inc., a company founded in 2004, Chris Cunningham has trained thousands of sales professionals and managers. He also led a team of over 50 Business Development Consultants to set more than 20,000 B2B sales appointments, earning an A+ rating from the BBB in the process.

Chris’s expertise extends to the automotive sales industry, where he has held roles as a Sales Manager, Finance Manager, and Finance Director, leading teams to drive significant revenue growth. His proven track record across various industries demonstrates his consistent ability to deliver results. His strategic approach to sales training, coupled with his knack for developing and implementing effective sales processes, has made him a sought-after consultant and trainer.

Over the past three decades, Chris has not only mastered the art of sales training and management but also developed deep technical proficiency as a web software developer. This unique combination of skills has been instrumental in creating cutting-edge business applications.

Chris’s technical expertise and thorough understanding of sales processes culminated in the creation of the SalesLeader software, a groundbreaking platform born from years of hands-on experience in sales training, management, and software development.

At SalesLeader by IntelaTek, Inc., Chris brings this unparalleled blend of skills to the automotive industry. His mission is simple: to empower dealerships to maximize their sales potential through a unique blend of cutting-edge software, strategic training, and unwavering accountability.

Data Security

The security of your data, and your customer’s data, is our top priority.

SalesLeader’s multi-layered security approach begins by hosting on Heroku, a cloud Platform as a Service (PaaS) built on top of AWS. Heroku’s robust infrastructure ensures the highest level of protection for web applications. Heroku's network isolation, data encryption, and regular system updates contribute to a secure hosting environment. Paired with the inherent security features of ROR, the application is protected against common web vulnerabilities, such as Cross-Site Scripting and SQL Injection.

Our commitment to secure authentication is fortified by Devise, a leading authentication method with strong passwords, bcrypt hashing, account locking, timeout, and configurable session management, Devise safeguards user data with industry-leading practices.

Two-Factor Authentication adds an additional layer of protection beyond traditional username and password authentication. By requiring users to provide a second form of verification, through email or text, Two-Factor Authentication significantly reduces the risk of unauthorized access, enhancing overall account security and protecting sensitive user data.

We understand the significance of data integrity and data security is at the forefront of our mission to provide a reliable and secure service. SalesLeader employee access to data is limited to the essential information required to provide effective support.

As in any application, your own employee's practices regarding the safeguarding of their user credentials is critical.